Second time I'm talking about Nike and I'm not really a hard core fan, in the sense that I don't avidly await their commercials, have Google alerts or continuously buy their product a la lululemon. Yet they continually surprise me and never disappoint with the things they do. For example, the ingenious partnership with Apple, the Lance Armstrong Live Strong Campaign, their awesome, on point and on brand commercials. I recently stumbled upon this Nike musical shoes commercial from Japan and it blew my mind. From an agency perspective, for a client to set aside a budget for the time to engineer such a task, hire the right talent, given them the liberty to do what they want doesn't happen ever. From a consumer perspective, it continues to reinforce why Nike has attained to be the most recognized, loved, respected and just plain cool brand for so long.
Congrats Nike on another awesome hit. I hope the legacy never dies.
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